privacy policy

This Privacy Policy sets out the basis on which we will handle any personal data
including but not limited to
Payment Data, and other data that we collect from you or from other sources
or that you provide to us (referred to as “Data”) in connection with your access and use of the
www.elssoog.com
website or the Souq Live mobile application (collectively referred to as the “Site”),
and the services and applications (collectively referred to as the “Services”). We recognize the importance of this data
and we are committed to protecting and respecting your privacy. Please read the following carefully to understand our data practices
By using our Services you agree to handle data in accordance with this Privacy Policy. References to “we” (or similar)
in this Privacy Policy are references to Souq Live Company and references to “you” or “User” are references to you as an individual or legal entity, as applicable.

References to “we” or “us” in this Privacy Policy are references to Souq Life eCommerce, owned by Souq Life

What data may we collect from you?

We may collect and process the following data:

Data that you provide by filling in forms on the Site, including data provided when registering to use the Site and other shared registrations
(e.g. social media logins), subscribing to our services, posting material or requesting other services.
Data that you provide when entering a competition or promotion on our Site, completing a survey or poll, or submitting reviews, testimonials or feedback.
Data that you provide to us, or that we may collect from you, when you report any difficulty you are experiencing when using our Site.
Correspondence records in the event that you contact us.
General, aggregated, demographic and non-personal data.
If you download or use our mobile application, we may have access to details relating to your location and the location of your mobile device, including your device’s unique identifier.
Details of transactions you have made through our website and details of our processing and delivery of goods you have ordered.

Details about your computer, including for example your IP address, operating system and browser type, as well as data relating to your general internet usage
(for example, through the use of technology that stores or accesses data on your device
such as cookies, conversion tracking code, web beacons etc.
(collectively referred to as “Cookies”)).

Your email address, which has been provided to us by a third party who has confirmed to us that they have obtained your consent to share your email address.

Any other data we consider necessary to enhance your experience of using the website.

How will we use your data?

We may use your data in the following circumstances:

To provide you with information, products or services that you request from us or in which we think you may be interested, and where you have consented to being contacted for such purposes.

To provide you with services based on where you are located, such as advertising, search results and other content tailored to you.
To perform the obligations arising from any contracts entered into between you and any other party using our site, or between you and us.

To improve our services and to provide better and more personalized services.

To ensure that our site content is presented in the most effective manner for you and the device you are using to access our site.

To notify you of changes to our site.

For any other reason we deem necessary to enhance your browsing experience on the site.

To administer incentive programs and fulfill your requests for such incentives, and/or to allow you to participate in competitions and notify you if you win.

To whom may we disclose data?

Our customers’ data is a very important part of our business. Therefore, we only share data as described below and only with companies that follow practices that have, at a minimum, similar protections to those described in this Privacy Policy:

Other parties. To provide our services, we may work with other companies affiliated with us or non-affiliated service providers (for example: logistics companies used to deliver products to you, marketing companies
Payment processing companies for online transactions, etc.). These other companies may store data in a digital wallet in order to process your transactions so that your use of our services is more effective.

You understand how important it is for these companies to have access to relevant data to perform their tasks.

We ensure that these companies do not use the data for other purposes. We may also receive data from these companies (for example, delivery data and updated addresses)
for the purpose of using it (for example, to correct our records and deliver goods related to any purchase you make). By using the Site, you consent to the transfer, storage

use and disclosure of data between our affiliates and non-affiliated service providers wherever they are located. These companies are contractually bound to respect the privacy of the data.

Marketing and promotions. We may also use the data to provide you with information about goods and services that may be of interest to you, as well as to enhance your browsing and use of the Site, service messages, new features and improvements, special offers and events of interest. We may communicate with you through various channels, including but not limited to emails, web notifications, posts, phone, in-app messages, and news article transfer cards.

We may allow third parties to use the data, for example: We may provide the data to advertisers to help them reach the target audience to enable us to comply with our obligations to advertisers (i.e. by showing their ads to the target audience
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